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Increasing sales and improving customer service in Taylor Wimpey

As one of the most prestigious housebuilding brands in the UK, George Wimpey is at the forefront of the housebuilding industry for health and safety, build quality, customer service and satisfaction.

Training for Advancement was tasked with updating the approach to sales training in a fresh and challenging way, which would enable the business to stand out from the competition, and engage an audience that had followed the same process for many years.

The solution - ‘Be the Difference' - is a practical, personalised sales programme that:

• overturns beliefs and attitudes about sales and learning
• stretches the sales team and encourages them to feel pride and enjoyment in selling well
• addresses all learning styles
• maps to the George Wimpey competencies
• demonstrates how the actions of one individual really can make a difference to the customer, and influence sales.